In the mid-1970s, mediocrity swept the auto industry but Corvette rode on as the one domestic car to which auto-enthusiasts still aspired. And it set a design tone for the next 15 years while increasing production numbers.
Sadly, the “C2” design would be the shortest-lived in the model’s history…but the next campaign said “Corvette ’68…All Different, All Over.” C3 had arrived. By ’67, the Vette had become what many enthusiasts consider the ultimate in style and power, equipped with the “L88” 430-horsepower 427. Corvette buyers had similar concerns…and for 1964, it was gone. Zora Duntov, now Corvette’s lead designer, wasn’t a fan, but his objections were over-ruled.
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Sharing styling from GM’s “Mako Shark” concept car, Corvette introduced an all-new body for ’63: “Sting Ray” (GM executive Bill Mitchell’s encounter with a real Mako Shark while skin diving had inspired the name.)Īmong the debut features was a rear “split-window” championed by Mitchell. They appeared on Perry Mason in ’57, Bonanza commercial breaks by 1959.and Martin Milner cemented Corvette’s free American spirit by driving one across country in the early 60s on CBS’s “Route 66.” By Corvette’s 10th anniversary…it was time to update. Now, for instance, you could add power windows for an extra $60.Ĭorvettes caught on. Color choices grew to 6, from cascade green to aztec copper. Gone were the tailfin lights, side “coves” arrived. She started at $3500 twice the price of a base Chevy.ġ956 brought the first major changes. Early sales were limited, but Corvette sparked imagination. American as the red, white and blue, the only exterior color was Polo White, with a red interior and Chevy’s proven “blue-flame” 6 cylinder. Debuted at “Motorama” in January, 1953 …Corvette began production June 30th.
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